Direct Mail

Challenge

  • Increase awareness of rebranded internet freight matching service.

Goals

  • Increase database of potential customers.

Process

  • Working with a limited ad campaign budget, sourced photography through local Portland-based advertising agency.
  • Once campaign approved, used image on direct mail, tradeshow backdrop, web banners and industry trade magazines to blanket market with a consistent and instantly recognizable image.

Results

  • Direct mail piece generated interest in website.

 

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